Advertising Works – Our Children Prove It

Wales E Cigarette Ban - 16 Oct 2013

Photo credit: Isopix / REX_Shutterstock

I’ll take “Stuff we all know” for $1,000 Alex. Advertising affects what we want. Otherwise why would companies spend billions of dollars on it? According to new research, advertisements for bubble gum and other flavored e-cigarettes are attracting children to try vaping.

The research conducted by the University of Cambridge for the Department of Health, “Examined concerns that the use of e-cigarettes among children and adolescents could lead to tobacco smoking.”

The study found school children shown advertisement for candy-flavoured e-cigarettes expressed greater interest in buying and trying them than their peers. Even in the UK, it is illegal to sell e-cigarettes and their accompanying liquids to minors (under the age of 18) but just as we’re seeing in the United States, their use is on the rise. According to the university’s Behaviour and Health Research Unit, usage rose from 5% in 2013 to 8% in 2014.

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Photo credit Isopix / REX_Shutterstock (3205446e)

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