Big Tobacco has turned to using films and the entertainment sector as a “last frontier” to push their products. To those of us who are in the tobacco cessation arena this comes as no surprise. The World Health Organization (WHO) is calling on governments to rate movies and TV shows that have scenes showing people smoking.
“A study recently completed by the United States Center for Disease Control concluded that continued on-screen smoking could recruit more than 6 million new, young smokers; 2 million of which would ultimately die from tobacco-related causes.”
WHO has also called for filmmakers to certify in their films’ credits where paid placement for tobacco products occurs.
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Photo credit World Bank